Feedback is a Gift
We spoke in our Birthday Episode about embracing new opportunities that help associations grow and diversify, but also how to engage and add value to our members. As we look back over the past year we have come to appreciate just how important communications are, and the messaging and narrative that you share with your membership and the broader public.
How can events be more effective as a membership recruitment tool
This blog explores how membership organisations can use events to help grow the membership of their organisation. It explores whether or not members and non-members should have the same, or similar experiences at events, and identifies a few “quick win” tools that associations can use to help them grow membership.
Virtual Strategic Planning
With social distancing measures in place, the move to digital has changed the way so many of our business processes are done. The process of strategic planning has in effect metamorphosed through the pandemic because of moving online. Andrew and Elisa explore this change and share their expert tips on how to effectively pull off virtual strategic planning.
Financial Mindfulness and Strategy
The hallmarks of a successful organisations are a Board who will listen to their Chief Financial Officer, and a C.F.O who listens to the rest of the operational team and really understands what is being said. These Boards have mindfulness at the centre of all aspects of governance, considering things such as inclusion, diversity and tackling racism and sexism from the highest level down.
Events, Associations, Covid and Crises
COVID-19 and the subsequent public health and safety measures have prohibited in-person gatherings for most of 2020 and will continue to do so for the near future. One of the worst-hit sectors is the events industry: the ban on mass face-to-face gatherings has meant no concerts, sporting events, festivals and, specifically for associations, no conferences, exhibitions, dinners, award ceremonies and so on. For the vast majority of membership organisations, events are integral to their value proposition and a significant income generator.