COVID-19 and the subsequent public health and safety measures have prohibited in-person gatherings for most of 2020 and will continue to do so for the near future. One of the worst-hit sectors is the events industry: the ban on mass face-to-face gatherings has meant no concerts, sporting events, festivals and, specifically for associations, no conferences, exhibitions, dinners, award ceremonies and so on. For the vast majority of membership organisations, events are integral to their value proposition and a significant income generator.