How can events be more effective as a membership recruitment tool
This blog explores how membership organisations can use events to help grow the membership of their organisation. It explores whether or not members and non-members should have the same, or similar experiences at events, and identifies a few “quick win” tools that associations can use to help them grow membership.
Utilising Community for Hybrid Event Engagement
2021 enters with us still fighting a rapidly changing pandemic but provides us hope as a vaccine begins to roll out globally. This leaves associations contemplating possibly bringing back face-to-face event experiences with a virtual element. This is not only a good idea “in these COVID times”, but once you’ve opened engagement to members who would never have had the opportunity to attend an event it seems counter-intuitive to close those doors again.
Events, Associations, Covid and Crises
COVID-19 and the subsequent public health and safety measures have prohibited in-person gatherings for most of 2020 and will continue to do so for the near future. One of the worst-hit sectors is the events industry: the ban on mass face-to-face gatherings has meant no concerts, sporting events, festivals and, specifically for associations, no conferences, exhibitions, dinners, award ceremonies and so on. For the vast majority of membership organisations, events are integral to their value proposition and a significant income generator.