Many members join associations to build community connections and to tap in to professional learning opportunities, so it goes without saying that for the vast majority of membership organisations, events are integral to their member value proposition. Additionally, they provide significant income generation that many associations rely on.
As we all know, the COVID-19 crisis has effected the events industry in a remarkable way, resulting in associations cancelling or postponing their face-to-face event offering(s) with many pivoting to delivering virtual equivalents.
We have created this Resource Hub to support members and the association community in successfully navigating the continuation of COVID-19, and the emerging trends in the events sector such as:
Events, Associations, Covid and Crises
What does the loss of in-person events mean for associations? As part of our commitment to raising awareness of the issues impacting (and advocating on behalf of) our members and the wider membership environment, we have published a white paper articulating the economic impacts on the association sector following the near collapse of the events industry during 2020, acknowledging the obvious impacts but also highlighting lessons learned and advocating fresh approaches to member engagement (and ergo the resilience and sustainability of the association sector).
What does the loss of in-person events mean for associations? During 2020 some associations have been adept at diversifying their membership services and related income streams and have benefited from doing so. On the flip side, however, those associations that have failed to respond to circumstances and adapt accordingly have suffered financially. Our research demonstrates a definite economic impact on associations following the crash of the events industry but interestingly, that impact has not only been negative. In this episode Andrew and Elisa have invited three events industry experts to discuss this inextricable relationship between the events and association sectors. They welcome Rob Eveleigh, Managing Director at Brightelm, Ed Trantor, Managing Director at 73 Media and Director at the Association of Event Organisers and Jennifer Young, President, eVoque event management group ltd.
Given the disruption to global travel and consequently to the convention, conference and business meeting experience, we want to better understand the impact of these events on the sponsors and vendors. From their perspectives, what has been the shift in focus and the impact on their ability to get in front of and serve their clients in the non-profit space. Sector supporters and suppliers David Abraham (Wattle) and Troy Woodham (Naylor) join us to explore.