Many members join associations to build community connections and to tap in to professional learning opportunities, so it goes without saying that for the vast majority of membership organisations, events are integral to their member value proposition. Additionally, they provide significant income generation that many associations rely on.
As we all know, the COVID-19 crisis has effected the events industry in a remarkable way, resulting in associations cancelling or postponing their face-to-face event offering(s) with many pivoting to delivering virtual equivalents.
We have created this Resource Hub to support members and the association community in successfully navigating the continuation of COVID-19, and the emerging trends in the events sector such as:
Events, Associations, Covid and Crises
What does the loss of in-person events mean for associations? As part of our commitment to raising awareness of the issues impacting (and advocating on behalf of) our members and the wider membership environment, we have published a white paper articulating the economic impacts on the association sector following the near collapse of the events industry during 2020, acknowledging the obvious impacts but also highlighting lessons learned and advocating fresh approaches to member engagement (and ergo the resilience and sustainability of the association sector).
2021 brings with it the added complication of the continued risk of cancellation of our events programmes due to resurgences, new strains or new lockdown rules; changes which may happen at very short notice. So how do membership organisations prepare for the unknown without breaking the bank with cancellation fees?
Join the Brightelm team and discuss how we can improve the focus on sustainability in the industry when we return to live events.