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Strategic Marketing

About Triad

Triad is a privately owned strategic marketing agency based in Holdenby, Northamptonshire.

Whatever your communication challenges, our broad spectrum of services is offered as part of a co-ordinated, connected approach. This ensures that everything we do for our clients can be linked and integrated across all platforms to preserve brand integrity, provide consistent messaging and, ultimately, deliver results and improve commercial performance.

Clients benefit from the rich diversity of our people, their varied backgrounds and interests, and the many years of cumulative expertise gained within both agency and client-side environments.

… a thorough understanding of the commercial imperatives in a sector where budgets are required to work hard...
Membership Sector

We have a deep understanding of the needs and challenges facing membership organisations – be that professional bodies, trade associations, other member groups or clubs. We have consulted on, recommended, and delivered effective recruitment and retention campaigns, and used our content creation skills to devise impactful, ongoing member and public engagement activity. We’ve created welcome packs and careers collateral, and we’ve been involved in the successful marketing of numerous high-profile events such as memcom plus smaller, more bespoke awards ceremonies for the likes of Royal Society of Biology. 

We understand the unique challenges faced by Trade Associations, with their primary focus on promoting the industry sector (and associated members) that they serve – in terms of creating more public awareness of their activities, as well as lobbying Government and other regulatory authorities for the benefit of members.

We are delighted to be delivering a marketing plan for the IAL at what is a very exciting time for all concerned – a strategic partnership to be proud of and we look forward to engaging with the leadership team and the membership in due course.

James Fear, Director – Partnerships
T: 07874 864 161
E: [email protected]

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